Jaguar’s radical reinvention is the talk of the town, but the British automaker may be getting something it really needs: attention from a new audience. More than 50,000 people worldwide have expressed interest in its electric future, with around 80 percent new to the brand, according to managing director Rawdon Glover in conversation with Drive. There’s one important point to be noted, though. These are people who want to stay in the loop, not customers who have actually placed orders.
Jaguar’s New EV Has Eyes On A Different Kind Of Buyer
The highlight of Jaguar’s relaunch is the Type 01, a four-door electric grand tourer unveiled in New York on October 6. It follows the controversial Type 00 concept and represents a major update from the brand’s previous lineup. Jaguar is venturing further into the luxury market, targeting buyers willing to pay more for unique design, performance and exclusivity.
That step comes with its own risks. Jaguar previously sold models such as the XE and XF at more accessible price points, but the Type 01 is expected to start around $130,000 in the US. The company is betting that a more expensive, all-electric lineup will attract customers who might never have considered a Jaguar before.
Can Jaguar Turn The Hype Into Sales?
The early response suggests Jaguar’s new direction is well beyond its existing customer base. But signing up for updates is a relatively easy commitment, particularly when a car has attracted attention for its unconventional styling and ambitious positioning. Turning that interest into a purchase will be a different task altogether.
The Type 01 is expected to offer more than 1,000 horsepower, a claimed range of up to 400 miles and rapid charging that can add 200 miles of range in around 13 minutes. Orders are scheduled to open in early 2027, with first deliveries expected in the second half of the year. Until buyers start placing deposits and taking delivery, the 50,000 registrations are best viewed as an encouraging interest rather than proof that Jaguar’s reinvention is already paying off.
